NO SE PREOCUPEN, HABLAMOS ESPAÑOL. Seis is a financial services startup that provides on-demand banking for Spanish speakers in their native language after 6pm. I created the playful brand identity as the sole designer then assisted another designer on my team for the brand application on the app and landing page. Below is the link for the Figma project for the brand creation, including initial exploration, iterations, refinements, and the final client selections.
Illustrations sourced from growwwkit then customized for applications
THE TYPOGRAPHY SYSTEM HIGHLIGHTS the playfulness and approachability that were the most critical visual cues the client wanted to portray. I suggested Poppins because the startup client wanted budget-friendly typography system, and Poppins is available for free licensing through Google Fonts. They immediately fell in love with the whimsical, geometric forms, and the logo is an adaptation of "seis" in lowercase Poppins.
THE VIBRANT COLOR PALETTE highlighted the client's goal to produce an approachable and friendly brand that exuded trustworthiness without feeling stale and corporate. I suggested this high-saturation RGB color palette that the client loved, utilizing green as the primary hue and the other wild colors as complements.
Icons sourced then customized from The Noun Project database.
MY INVOLVEMENT BEYOND THE brand creation included iconography curation and customization, illustration curation and creation, app onboarding sequence design, app store screenshots, and print materials. A different designer on my team executed the majority of the design work for the App and Landing page, requesting my collaboration primarily for visuals.