SHEA MOISTURE EMPOWERS WOMEN to feel and look beautiful with great-great-great-great grandma Sofi's homemade recipes.
INSPIRED BY WEST AFRICAN textiles, traditionally woven with a loom and dyed with brilliant colors.
"SOFI TUCKER WAS OUR great grandmother, and Shea Moisture is her legacy. As a nineteen-year-old widowed mother of four, she sold Shea Butter, African Black Soap, and homemade skincare products across the Sierra Leone countryside. After four generations, her honest products continue to delight."
FRESH & BRIGHT COLOR PALETTE reflects the pure ingredients and hopeful futures of women empowered by their gorgeous hair.
THE BARCODE IS A silhouette of the Sierra Leone mountain range, representing Sofi Tucker's roots and the origin of her skin and haircare legacy.